Lightspeed Research also provides an extensive portfolio of research solutions, including:

• Customer Satisfaction and Retention
  Are you keeping them happy or should you worry about the competition poaching your customers? Evaluate your customers' overall satisfaction as well as their satisfaction with specific attributes of your product or service. This insight allows you to take steps to not only retain but also strengthen their loyalty.

• Attitude, Usage, and Awareness (ATU) Tests
  Do consumers know you exist? And if they do, what preconceived notions about you have they already developed? Lightspeed Research can help you uncover consumers' awareness of your product and discover its relationship to continued purchasing habits. Evaluate how usage patterns differ across category users and target audiences. Estimate your product's potential to convert awareness to sales.

• Website Evaluations
  Does your site strongly communicate your online brand identity? Determine the usability, accuracy, appropriateness of information, and overall "look and feel" of your website.

• Advertising Awareness/Effectiveness
  Is your message getting through? Is your audience hearing it the way you intended to say it? Use this tool to measure the effectiveness of your campaign among loyal and potential users. Validate that the campaign meets its goals across targeted market segments.

• Pricing Studies
  How much are people willing to pay for what you have to offer? Query consumers to discover the price-point that maximizes market share and profitability for existing or new product concepts. Lightspeed Research can even help you measure new product cannibalization between your company's product set and competitor's product set.

• Brand Awareness
  Have people adopted your brand into their daily lives? Today, your brand constitutes the very lifeblood of your company. Measure category users, prospects, and consumers' knowledge of your brand on an unaided (top of mind) and aided basis.

• Market Sizing
  Is there a marketplace for your concept? If so, how big is it? Determine the size of the market based on target customers and prospects.

• New Product and Concept Tests
  If you build it, will they come? Lightspeed Research can gauge potential consumers' reaction to a new product with respondents who closely resemble your target consumer, and can also investigate pricing levels and product positioning relative to the existing marketplace.

• Conjoint/choice
  Do you know which aspects of your product or service your consumers value most? Use this tool (which can be used in conjunction with Pricing, Market Sizing, and New Product tests) to zero in on the exact attributes and features of your product or service or that of your competitor—that your consumers prize most.

• Segmentation
  Is there a slice of your market that you're not taking advantage of? Evaluate the division of a market into groups whose constituents respond differently to products or services. Lightspeed Research can reveal the key drivers of behavior in each set so that you can create different strategies to appeal to each market segment.

• Longitudinal Tracking
  Does your product and its message stand the test of time? Appraise the effects of product or service usage on target consumers across a specific period of time. This methodology can be utilized in the context of both customer satisfaction and advertising awareness studies.

• Purchase Intent
  What compels consumers to choose one product or service over another? To find out, Lightspeed Research can measure consumers' likelihood to purchase based on awareness, perception, and attitudes toward your product or service.

• In-home Product Tests
  It's a great product, but will consumers use it? Using the Internet, Lightspeed Research can place conduct hands-on product tests with customers and prospects in their own homes. Using the Internet, diary and diary perception data collection is much easier and quicker. In addition, emails can be sent to remind the respondents to test the product. The insight gained from such tests is invaluable to both marketers and product developers.